Aesthetic & Cosmetic Surgery in New York
Breast Augmentation in NYC
Allure Plastic Surgery
Natural, balanced results from Dr. Elliot Heller, one of the busiest breast augmentation surgeons in the country, performing every procedure himself.
Breast Augmentation Before & After
These are actual patients of Dr. Heller. They will help you understand your options and set realistic goals for your own result. See the full gallery for more.
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New York Breast Augmentation
Beautiful always beats bigger. The right result is sized to your body, looks natural, and reads as yours, never as surgery.
Breast augmentation is one of the most personal decisions a woman makes, and it deserves more than a size off a chart. In more than 20 years and over 10,000 procedures, Dr. Heller has learned that beautiful always beats bigger: curves should look natural and proportionate to your frame, and the result should read as yours, not as surgery.
He performs every procedure himself and gives you an honest recommendation, even when that means a smaller implant, or a lift instead of implants. It is the reason most of his patients come from someone they know.
Your Surgeon
Breast Augmentation with Dr. Heller in NYC
Breast implants suit a wide range of goals, from restoring volume lost after pregnancy or weight changes to bringing balance between the breasts and the rest of the frame. As one of the busiest breast surgeons in the country, Dr. Heller matches implant type, size and placement to your anatomy so the result is natural and holds up over the years.
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“He's honest, patient and straight to the point.”
The Procedure
What breast augmentation actually does
Breast augmentation enlarges and reshapes the breasts with saline or cohesive silicone implants. For most women it is about proportion: restoring volume lost after pregnancy or weight changes, or bringing the breasts into balance with the frame.
The aim is never the biggest implant you can fit. It is a result that looks and feels like it was always yours.
Is It Right For You
Who is a good candidate
Breast augmentation suits women in good general health with realistic goals. You may be a strong candidate if your breasts feel too small or have lost volume after pregnancy, weight changes, or time; if you want more balance between your breasts or with your frame; or if you want a natural result sized to your body.
Dr. Heller gives you an honest answer at your consultation, including whether a lift, instead of or alongside implants, is the better call for the result you want.
Sizing
Your size, decided by measurement
Size is chosen by measurement, not guesswork. Dr. Heller assesses your chest width, tissue, and skin quality, then matches implant volume and profile to your anatomy so the result is proportionate and holds its shape over time.
Some patients preview options with 3D imaging and physical sizers. The deciding factor is what your body can carry well for the long term, not a number off a chart.
Technique
Placement and incision
Dr. Heller usually places implants beneath the muscle. They move more naturally, the edges stay far less visible as you age, and mammograms read more clearly.
Incision choice (the inframammary fold, periareolar, or transaxillary for select candidates) is made to fit your anatomy and goals, with scarring kept as discreet as possible.
Safety
Honest about risk, and there when it counts
Every surgery carries risk, and we are straight about it. The concerns patients ask about most (capsular contracture, breast implant illness, and the rare BIA-ALCL) are reviewed openly at your consultation.
At our practice capsular contracture occurs less than 3% of the time. Implants often last many years, and we set a simple monitoring plan so anything is caught early. If a question comes up, Dr. Heller and the nurses are reachable 24 hours a day.
Living With Implants
Mammograms and breastfeeding
Most women breastfeed successfully after augmentation; inframammary incisions best preserve the milk ducts. If you are planning a pregnancy, mention it at your consultation so we can plan around it.
For mammograms, tell the facility you have implants and bring your implant card. Radiologists use the Eklund displacement technique with a few extra views for safe, complete screening.
Where You Have Surgery
The facility matters as much as the surgeon
Our Manhattan facility is AAAHC-accredited to hospital-grade standards, with board-certified anesthesia on site and trained surgical staff.
Dr. Heller uses a no-touch Keller Funnel delivery with triple-antibiotic irrigation, which keeps infection rates well below city averages. Where you have surgery is part of the result.
Your Options
Implant choices, explained honestly
Silicone (Gummy Bear)
A cohesive gel that feels close to natural tissue and holds its shape. Gummy bear implants can last a lifetime with periodic checks. Replacement is needed only in the rare case of rupture.
Saline
Filled after placement, which can allow a smaller incision. For the right candidate it works well, and Dr. Heller will tell you honestly at your consultation whether it suits you.
Placed Behind the Muscle
Dr. Heller usually places implants beneath the muscle. The result moves naturally, the edges stay far less visible over time, and mammograms read more clearly.
FAQ
Breast Augmentation, Answered by Dr. Heller
How much does breast augmentation cost in NYC?
Breast augmentation starts around $7,500 and up, depending on the implant you choose and whether it is combined with a lift. You get a written, itemized quote at your free consultation: what it costs, what is included, and your financing options.
What happens if I have a problem after surgery?
Dr. Heller and our nursing staff are available 24 hours for post-operative questions. Your follow-up visits are scheduled before you leave. If anything does not look or feel right, we want to see you, and being reassured never costs extra.
How long is recovery, and when can I return to work?
Laser-assisted pocket creation keeps recovery short. Most patients return to work after about three days, and most discomfort and swelling improve within one to two weeks.
Will my breasts look natural?
Dr. Heller usually places implants beneath the muscle, so they move naturally and the edges stay far less visible as you age. The goal is a result sized to your frame, not overdone.
Silicone, gummy bear, or saline, which is right for me?
Dr. Heller uses both saline and gummy bear (cohesive silicone) implants. Gummy bear implants feel closest to natural tissue and hold their shape. Saline can allow a smaller incision. He will recommend what suits your body and goals at your consultation.
How long do breast implants last?
Implants theoretically can last a lifetime if you stay healthy with periodic examinations. There are rare occasions when an implant can rupture and need replacement, but the majority of implants last for many, many years.
What is capsular contracture, and how common is it here?
Capsular contracture is a hardening of the scar tissue around an implant. At our practice it occurs less than 3% of the time. Gentle massage in the first few weeks helps keep tissue soft.
When do implants drop and settle into place?
Implants begin to drop and fluff within 2 to 4 weeks, with final settling over 3 to 6 months. Placed behind the muscle, they move naturally and settle into a natural position.
Is some asymmetry normal while healing?
Yes. Breasts heal and settle at their own pace, so one may look higher, firmer, or more swollen than the other for a while. This typically resolves within 2 to 3 months as the implants drop and settle.
How do I choose the best surgeon for breast augmentation?
Choose a surgeon who performs the operation himself, gives you an honest recommendation instead of a sales pitch, and stays reachable after surgery. Dr. Heller is one of the busiest breast augmentation surgeons in the country, performs every procedure personally, and keeps you a direct line to his team through recovery.
Flexible Financing
Pay Over Time with Affirm, Cherry, or CareCredit
We work with Affirm, Cherry, and CareCredit so you can spread the cost of your procedure into manageable monthly payments. Approval usually takes minutes, and there is no penalty for paying off early.
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Ready to talk about your goals?
Meet Dr. Heller for a consultation in Manhattan, Staten Island, or Edison, NJ.
Disclaimer: This information is provided for educational purposes and is not a substitute for professional medical advice, diagnosis, or treatment. Please schedule a consultation with our team to discuss your individual needs.